It is estimated that over 85% of online shoppers are directed by search engines such as Google and Yahoo. So next time a customer searches for your product in a search engine, what will they find? Your website or your competitors?
What is Search Engine Marketing (SEM)?
Search Engine Marketing is the practice of promoting your website within search engines to drive more customers to your website. With the billions of websites out there, it is imperative that your website is visible to search engines. Search engine marketing is without a doubt the most important form of online marketing today. It is the fastest growing form of advertising and has an unparalleled ability to draw in highly qualified and targeted visitors to your website.
Why use SEM?
Search engine optimization and marketing is the most effective and efficient advertising medium ever available to the business owner. It has proven to generate the highest ROI than any other form of marketing.
Search engine optimization and marketing allows you to reach a global audience in every market that you target more effectively than TV, Print, Radio, or Trade shows. Never in history have businesses been able to expose their message to more people than now. More consumers and businesses use the Internet now to research products, companies, and technology, and shop pricing than ever before.
Search engine optimization and marketing is crucial for the success of your website. Over 85% of internet traffic is directed by search engines and studies have shown that 78% of users will abandon their search within the first 3 results pages.
Search engine marketing also is the most measurable medium of all advertising mediums. Detailed traffic statistic analysis allow you to see where viewers come from, what they do when they get to your site, how many you convert to sales, and more.